![\"From](\"https:\/\/i0.wp.com\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-02.jpg?fit=620%2C9999px&ssl=1\")
For the most part, the weather was cooperative as well, as the tournament witnessed large galleries over the first three days of the world-renowned event once known as the Crosby Clambake.<\/p>\n
\u201cWe tried to trick Mother Nature by moving our tee times up on Sunday,\u201d John said. And it worked as the tournament finished before the worst of the weather hit. \u201cA little weather is part of the tradition of this tournament.\u201d<\/p>\n
By and large, the tournament once again is bringing in close to $18 million in charitable contributions, with sales up from after the change was adopted.<\/p>\n
As fans begin to embrace the new format, witnessing the PGA’s best golfers on one of the more scenic and breathtaking courses is hard to pass up.<\/p>\n
\u201cIt felt great out there Saturday,\u201d John said. \u201cYou could feel the vibe, even though it was cold and windy. It had all the makings of a memorable day. Everyone out there won\u2019t forget the experience they had.\u201d<\/p>\n
Despite the tricky conditions on Saturday, with winds gusting up to 35 mph, scores were low as the greens were in pristine condition.<\/p>\n
\u201cI don’t think the golf courses have ever been better,\u201d John said. \u201cThe rain we had earlier in the week was perfect. The golf courses \u2013 both Pebble and Spyglass \u2013 looked so plush.\u201d<\/p>\n
Some of the changes that John and his foundation worked on with the tournament were to create a better fan experience, including the addition of the Foresight golf simulators at the Triangle Plaza.<\/p>\n
The plaza, which offers views of holes 6, 8, and 14, had two simulators where fans could tee off in the simulation from any of the 18 holes on Pebble Beach.<\/p>\n
\u201cWe focused on the experience for the general admission ticket holders in several areas,\u201d John said. \u201cWe ended with the Foresight at the Triangle. That was hugely successful.\u201d<\/p>\n
John said that 1,050 people went through the Foresight simulators on Saturday alone, as the Triangle Plaza also offered beverages, food and souvenirs.<\/p>\n
\u201cWe wanted to improve the experience,\u201d John said. \u201cWe did a couple of things. We put in new bleachers on the 14th hole and called them Rory\u2019s (McIlroy) grandstands because of the shot he hit over a tree last year.\u201d<\/p>\n
The tournament also added the “Apres at the Hay” fan experience on Friday and Saturday at Peter Hay golf course.<\/p>\n
\u201cWe\u2019re listening,\u201d John said. \u201cWe\u2019re listening to the fans. We want to know what people think. I feel we accomplished a couple of our goals. We\u2019re far from being satisfied. There is still work to do.\u201d<\/p>\n
The seventh hole, arguably the most famous hole at Pebble Beach, had its seating capacity increased by 25 percent. Those seats were full on Friday and Saturday.<\/p>\n
\u201cThe view is stunning, even with the weather,\u201d John said. \u201cI\u2019m proud of what we\u2019re doing with AT&T … The event is about golf. Yet, at the end of the day, it\u2019s about giving.\u201d<\/p>\n
No tournament has brought in more charitable contributions than the AT&T Pebble Beach Pro-Am, having generated close to $270 million.<\/p>\n \u201cI\u2019m confident with Sunday’s attendance, we will get to the same level of charitable contributions as last year,\u201d John said. \u201cIf we\u2019re not improving, I need to do something else or just play golf. You have to have that mindset.\u201d<\/p>\n Adding free shuttles from Pacific Grove and Carmel was also a success in luring fans to the event, along with those bused from Cal State Monterey Bay in a more timely manner.<\/p>\n \u201cSpectators were pouring down from the first tee all morning Saturday,\u201d John said. \u201cThe elements add to the tournament. Winds blowing 35 mph changes everything, which is cool to watch.\u201d<\/p>\n John has already begun tinkering with ideas to enhance the fans’ experience in 2027, particularly from a hospitality standpoint. He\u2019d like to add a wine bar at the Triangle.<\/p>\n \u201cWe need to raise the bar in our hospitality things,\u201d John said. \u201cWe’re wine country. For the general admission ticker holder, I think we can still offer a better fan experience. My best ideas are often stolen. Maybe there\u2019s something we haven\u2019t thought of yet.”<\/p>\n John isn\u2019t oblivious that celebrities still command an audience. While the old format often featured 30-plus celebrities, Kelce was among eight well-named celebrities who took part on Thursday and Friday.<\/p>\n \u201cEven with the old format, we wanted to keep it fresh,” John said. “You don\u2019t want a fan saying I\u2019m tired of seeing the same people. We\u2019ve gone away from that with this being a signature event on the PGA Tour. But Travis brought in a lot of fans.\u201d<\/p>\n John was prepared if Kelce\u2019s fianc\u00e9e Taylor Swift made a special appearance on the links to watch, although it never materialized.<\/p>\n \u201cWe had four meetings in case she came out,\u201d John said. \u201cWe were more than prepared. I\u2019m told she was in the area. Someone spotted her in Carmel.\u201d<\/p>\n Even in a scaled-down version, having celebrities will remain a part of the tournament.<\/p>\n \u201cWe still had eight people from Train\u2019s Pat Monahan to Pau Gasol and Steve Young,\u201d John said. \u201cOur focus is no longer on celebrities. It\u2019s on professional golf. But that doesn’t mean we won\u2019t look to invite celebrities.\u201d<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Travis Kelce and 80 of the best golfers in the world brought in large galleries to this year’s AT&T Pebble Beach Pro-Am<\/p>\n","protected":false},"author":76,"featured_media":3735036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[80,408,67,66],"tags":[144,176,10923,11071],"feature":[],"location":[9390,182,280,9391,9452,11246,281,282,283,284,285,286,279,287,11245,288,289,290,291,292,293,294],"type-of-work":[],"coauthors":[4569],"class_list":["post-3734776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf","category-latest-headlines","category-local-sports","category-sports","tag-att-pebble-beach-pro-am","tag-newsletter","tag-alerts","tag-sports-newsletter","location-big-sur","location-california","location-carmel","location-carmel-valley","location-castroville","location-central-coast","location-del-rey-oaks","location-gonzales","location-greenfield","location-king-city","location-marina","location-monterey","location-monterey-county","location-moss-landing","location-northern-california","location-pacific-grove","location-pebble-beach","location-prunedale","location-salinas","location-sand-city","location-seaside","location-soledad"],"post_status":"","edit_last":0,"edit_lock":0,"highlights":"","original_byline":"","original_canonical":"","original_category":"","original_email":"","original_id":0,"original_pubdate":"","original_source":"","primary_section":"","primary_tag":0,"print_workflow_body":{"deck_headline":"","print_title":"The stars shined at the AT&T Pebble Beach Pro-Am","print_subheadline":"","print_planned_ready":"","print_pub_date":1771200000,"print_slug":"MCH-L-PROAM-0216","print_content":" PEBBLE BEACH \u2013 A tournament eight decades in the making shocked its fans a few years ago when it went away from its tradition of making celebrities the attraction.<\/p>\n This year it was the players who were in the spotlight, especially Sunday as a handful of golfers took their turns at grabbing the lead before Collin Morikawa came out the winner.<\/p>\n When the AT&T Pebble Beach Pro-Am became a signature event on the PGA Tour, attracting 80 of the best golfers in the world, the celebrity portion was scaled down -- completely ditched on the weekend.<\/p>\n That forced Monterey Peninsula Foundation CEO and long-time tournament director Steve John to think outside the box to keep the contributions pouring in, while enlightening fans.<\/p>\n Bringing in Kansas City Chiefs tight end Travis Kelce \u2013 even just for Thursday and Friday and without Taylor Swift -- brought in an estimated $620,000 in ticket sales after it was announced he was coming.<\/p>\n \u201cIt\u2019s more than we have ever seen in that window,\u201d John said. \u201cSome of that lift in sales can be attributed to the pros, being such a strong field. Each ticket presents a grant.\u201d<\/p>\n For the most part, the weather was cooperative as well, as the tournament witnessed large galleries over the first three days of the world-renowned event once known as the Crosby Clambake.<\/p>\n \u201cWe tried to trick Mother Nature by moving our tee times up on Sunday,\u201d John said. And it worked as the tournament finished before the worst of the weather hit. \u201cA little weather is part of the tradition of this tournament.\u201d<\/p>\n By and large, the tournament once again is bringing in close to $18 million in charitable contributions, with sales up from after the change was adopted.<\/p>\n As fans begin to embrace the new format, witnessing the PGA's best golfers on one of the more scenic and breathtaking courses is hard to pass up.<\/p>\n \u201cIt felt great out there Saturday,\u201d John said. \u201cYou could feel the vibe, even though it was cold and windy. It had all the makings of a memorable day. Everyone out there won\u2019t forget the experience they had.\u201d<\/p>\n Despite the tricky conditions on Saturday, with winds gusting up to 35 mph, scores were low as the greens were in pristine condition.<\/p>\n \u201cI don't think the golf courses have ever been better,\u201d John said. \u201cThe rain we had earlier in the week was perfect. The golf courses \u2013 both Pebble and Spyglass \u2013 looked so plush.\u201d<\/p>\n Some of the changes that John and his foundation worked on with the tournament were to create a better fan experience, including the addition of the Foresight golf simulators at the Triangle Plaza.<\/p>\n The plaza, which offers views of holes 6, 8, and 14, had two simulators where fans could tee off in the simulation from any of the 18 holes on Pebble Beach.<\/p>\n \u201cWe focused on the experience for the general admission ticket holders in several areas,\u201d John said. \u201cWe ended with the Foresight at the Triangle. That was hugely successful.\u201d<\/p>\n John said that 1,050 people went through the Foresight simulators on Saturday alone, as the Triangle Plaza also offered beverages, food and souvenirs.<\/p>\n \u201cWe wanted to improve the experience,\u201d John said. \u201cWe did a couple of things. We put in new bleachers on the 14th hole and called them Rory\u2019s (McIlroy) grandstands because of the shot he hit over a tree last year.\u201d<\/p>\n The tournament also added the \"Apres at the Hay\" fan experience on Friday and Saturday at Peter Hay golf course.<\/p>\n \u201cWe\u2019re listening,\u201d John said. \u201cWe\u2019re listening to the fans. We want to know what people think. I feel we accomplished a couple of our goals. We\u2019re far from being satisfied. There is still work to do.\u201d<\/p>\n The seventh hole, arguably the most famous hole at Pebble Beach, had its seating capacity increased by 25 percent. Those seats were full on Friday and Saturday.<\/p>\n \u201cThe view is stunning, even with the weather,\u201d John said. \u201cI\u2019m proud of what we\u2019re doing with AT&T ... The event is about golf. Yet, at the end of the day, it\u2019s about giving.\u201d<\/p>\n No tournament has brought in more charitable contributions than the AT&T Pebble Beach Pro-Am, having generated close to $270 million.<\/p>\n \u201cI\u2019m confident with Sunday's attendance, we will get to the same level of charitable contributions as last year,\u201d John said. \u201cIf we\u2019re not improving, I need to do something else or just play golf. You have to have that mindset.\u201d<\/p>\n Adding free shuttles from Pacific Grove and Carmel was also a success in luring fans to the event, along with those bused from Cal State Monterey Bay in a more timely manner.<\/p>\n \u201cSpectators were pouring down from the first tee all morning Saturday,\u201d John said. \u201cThe elements add to the tournament. Winds blowing 35 mph changes everything, which is cool to watch.\u201d<\/p>\n John has already begun tinkering with ideas to enhance the fans' experience in 2027, particularly from a hospitality standpoint. He\u2019d like to add a wine bar at the Triangle.<\/p>\n \u201cWe need to raise the bar in our hospitality things,\u201d John said. \u201cWe're wine country. For the general admission ticker holder, I think we can still offer a better fan experience. My best ideas are often stolen. Maybe there\u2019s something we haven\u2019t thought of yet.\"<\/p>\n John isn\u2019t oblivious that celebrities still command an audience. While the old format often featured 30-plus celebrities, Kelce was among eight well-named celebrities who took part on Thursday and Friday.<\/p>\n \u201cEven with the old format, we wanted to keep it fresh,\" John said. \"You don\u2019t want a fan saying I\u2019m tired of seeing the same people. We\u2019ve gone away from that with this being a signature event on the PGA Tour. But Travis brought in a lot of fans.\u201d<\/p>\n John was prepared if Kelce\u2019s fianc\u00e9e Taylor Swift made a special appearance on the links to watch, although it never materialized.<\/p>\n \u201cWe had four meetings in case she came out,\u201d John said. \u201cWe were more than prepared. I\u2019m told she was in the area. Someone spotted her in Carmel.\u201d<\/p>\n Even in a scaled-down version, having celebrities will remain a part of the tournament.<\/p>\n \u201cWe still had eight people from Train\u2019s Pat Monahan to Pau Gasol and Steve Young,\u201d John said. \u201cOur focus is no longer on celebrities. It\u2019s on professional golf. But that doesn't mean we won\u2019t look to invite celebrities.\u201d<\/p>\n","print_budget_line":"","print_excerpt":"Travis Kelce and 80 of the best golfers in the world brought in large galleries to this year's AT&T Pebble Beach Pro-Am","print_notes":"","photo_limits":"Photo limits are: 1 featured image, 5 featured gallery images, 5 embedded gallery images and 5 in-article embedded images. Articles that exceed these limits will not export. Please adjust images to reflect these limits.","print_featured_gallery_richtext":"","print_inline_galleries_richtext":"","print_inline_images_richtext":" [caption id=\"attachment_3735035\" align=\"alignright\" width=\"4758\"] [caption id=\"attachment_3735039\" align=\"alignleft\" width=\"5000\"]![\"Geese](\"https:\/\/i0.wp.com\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01_a544b7.jpg?fit=620%2C9999px&ssl=1\")
From left, Harry Hall, Jason Day, and J.T. Poston prepare for their putts as waves crash nearby on the seventh hole during the AT&T Pebble Beach Pro-Am on Sunday. (Raul Ebio - Herald Correspondent)[\/caption]<\/p>\n Geese enjoying the 18th fairway during the AT&T Pebble Beach Pro-Am golf tournament on Sunday. (Raul Ebio - Herald Correspondent)[\/caption]<\/p>\n"},"print_workflow_exported_ts":"1771197209","print_workflow_exported_username":"David Kellogg","print_workflow_shapes":"","print_workflow_side":{"print_section":416,"print_status":410,"print_endpoint":"norcal","add_export_buttons":""},"really_short_title":"","short_title":"","syndication_source":"","market_neutral_title":"","social_title":"","dfm_hub_post_id":0,"paywall_level":"","featured_media_content":{"content_type":"image","content":{"id":3735036,"title":"MCH-L-PROAM-0216-01","filename":"MCH-L-PROAM-0216-01.jpg","url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg","link":"https:\/\/www.montereyherald.com\/mch-l-proam-0216-01\/","alt":"","author":"70","description":"","caption":"Patrick Cantlay walks on the fairway on the fourth hole during the AT&T Pebble Beach Pro-Am tournament on Sunday. (Raul Ebio - Herald Correspondent)","name":"mch-l-proam-0216-01","status":"inherit","uploadedTo":0,"date":1771187977000,"modified":1771187977000,"menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.montereyherald.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"February 15, 2026","nonces":{"update":false,"delete":false,"edit":false},"editLink":false,"meta":false,"authorName":"dfm-photoupload","authorLink":"","filesizeInBytes":15390265,"filesizeHumanReadable":"15 MB","context":"","height":2816,"width":4224,"orientation":"landscape","sizes":{"thumbnail":{"height":"150","width":"150","url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg?w=150&h=150&crop=1","orientation":"landscape"},"medium":{"height":200,"width":300,"url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg?w=300","orientation":"landscape"},"large":{"height":683,"width":1024,"url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg?w=1024","orientation":"landscape"},"full":{"url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg","height":2816,"width":4224,"orientation":"landscape"}},"custom_caption":""},"data":[{"id":3735036,"title":"MCH-L-PROAM-0216-01","filename":"MCH-L-PROAM-0216-01.jpg","url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg","link":"https:\/\/www.montereyherald.com\/mch-l-proam-0216-01\/","alt":"","author":"70","description":"","caption":"Patrick Cantlay walks on the fairway on the fourth hole during the AT&T Pebble Beach Pro-Am tournament on Sunday. (Raul Ebio - Herald Correspondent)","name":"mch-l-proam-0216-01","status":"inherit","uploadedTo":0,"date":1771187977000,"modified":1771187977000,"menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.montereyherald.com\/wp-includes\/images\/media\/default.svg","dateFormatted":"February 15, 2026","nonces":{"update":false,"delete":false,"edit":false},"editLink":false,"meta":false,"authorName":"dfm-photoupload","authorLink":"","filesizeInBytes":15390265,"filesizeHumanReadable":"15 MB","context":"","height":2816,"width":4224,"orientation":"landscape","sizes":{"thumbnail":{"height":"150","width":"150","url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg?w=150&h=150&crop=1","orientation":"landscape"},"medium":{"height":200,"width":300,"url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg?w=300","orientation":"landscape"},"large":{"height":683,"width":1024,"url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg?w=1024","orientation":"landscape"},"full":{"url":"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg","height":2816,"width":4224,"orientation":"landscape"}},"custom_caption":""}],"rendered_content":"![\"\"](\"https:\/\/www.montereyherald.com\/wp-content\/uploads\/2026\/02\/MCH-L-PROAM-0216-01.jpg\")
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